Case Study : Unique Water-Transfer Printed Packaging for a Spanish Essential Oil Brand

Client Pain Point

The client, a Spanish essential oil brand, wanted packaging that would stand out in the high-end gift box market with an artistic touch, while also using biodegradable materials to align with their eco-friendly essential oil products.

Our Solution

PauPack crafted an innovative packaging solution combining “frosted glass + water transfer printing + small batch custom labeling.” We used PLA-based caps to meet environmental standards, with an oxygen-blocking inner seal and high-seal glue head at the bottle neck to preserve the quality and freshness of the oils. Each design was uniquely crafted to avoid repetition, giving each bottle a one-of-a-kind packaging experience.

• Frosted Glass Effect:

• Offered a luxurious and elegant visual effect, elevating the product’s premium feel.

• Water Transfer Printing:

• Beautiful artistic patterns were transferred onto the glass bottle, giving each essential oil bottle a unique artistic touch.

• Eco-friendly Design:

• PLA-based caps, eco-friendly ink, and water-based transfer paper were used to meet sustainability standards.

Project Highlights

• 96% Alignment with Client’s VI System:

• We ensured that the water transfer printed patterns matched the client's existing visual identity system (VI) by 96%, enhancing brand consistency.

• Flexible Small Batch Orders:

• The client could place small batch orders with a minimum of just 500 sets, allowing for flexibility in production.

• Eco-friendly Materials:

•  The packaging used eco-friendly ink and water-based transfer paper, aligning with sustainable practices and reducing environmental impact.

• EU Transportation Standards Compliance:

•  The packaging structure passed the EU essential oil liquid transportation standards, ensuring international shipping compliance.

Achievements

The product series sold out within the first month of launch in Spain. It was showcased in high-end organic lifestyle stores, which significantly boosted the brand's visibility. The client’s sales grew by 40%, and the packaging design won the Organic Beauty Spain Annual Packaging Design Award. This case highlights PauPack’s ability to deliver innovative, eco-friendly packaging solutions that enhance brand value and customer satisfaction.